Characters like that are called chibi. They are popular but they are over cute-ified

Yeah, I've seen the style in a few anime, I usually try to avoid it. Then again there is sometimes the opposite, when I find the proportions of all the characters to be tall and gangely. I think I'm oversensitive to animated character's body proportions.

Anyways, I'm on episode 8 and it's really turning into a nice series. I'd say it's worth a watch.